Channel marketing is, for the most part, about efficient, timely and accurate delivery of the entire marketing mix necessary to reach to and through the channel partner eco-system to consumers and business customers. Our philosophy is to deliver excellence across the board. We encompass and manage all of the mix elements (or as many of your requirements as necessary) to control the cost, meet the deadline and ensure quality of service.
The Planet Group already delivers global solutions to vendors with headquarters in North America, Europe, Middle East, Africa and Asia.
We provide our customers with:
- Implementation of their strategic marketing plan measured against their success metrics
- Exciting new developments and enhancements to their partner programs
- Dedicated Account Directors responsible for delivery and ongoing channel program management
- Partner portal development to support digital marketing with seamless single sign-on and web 2.0 services
- Use of our own in-house creative team to support digital and print material
- Partner and customer service operations with agreed and measured SLA response times
- Customer relationship management (CRM), customer communications, mailing production and distribution
- Customer value modeling leading to target group segmentation
- Partner relationship management (PRM), using our Channel-on-Demand™ marketing technology service
We provide marketing program management using our Channel-on-Demand platform technology. This is secure and scalable and can be seamlessly integrated with your existing internal systems and processes. If you would like more information about Channel-on-Demand, please visit Explore Channel-on-Demand
Together, the modules within our Channel-on-Demand technology platform allow vendors to simplify and deliver efficient, holistic and comprehensive channel marketing solutions to their partners and resellers.
If you would like to discuss how we might help you with your channel marketing, please call us on +44 (0)1491 639850 or email us on email@example.com.
The Planet Group is a leading global channel marketing services and solutions company offering a fully managed outsourced channel process solution. With our breadth of experience we understand how to develop, execute and manage business strategy through a range of channel marketing programs and we can provide custom technology solutions where appropriate.
The Planet Group offers an integrated and scalable set of Channel-on-Demand™ PRM software (SaaS) technology solution modules. These enable organizations to implement effective channel marketing business processes and enhances the overall performance of multi-tier global channels. Our technology expertise is built on vendor experience, and has been developed in response to specific vendor requirements over the past 13 years. Because we dig deeper to understand your core business drivers we are able to provide you with data driven, results orientated, scalable and cost efficient channel partner marketing solutions.