Partner Marketing Support Services

As an extended sales-force for single, and often multiple Vendors, what Partners do and how they take themselves to market is critical to everyone’s success.

Often Partners ask us how they can position and differentiate themselves in the most effective way to enable growth for themselves and the vendor(s) they represent. We help them build solid ‘marketing-centric’ foundations that will enable future business growth.

Whether a Partner is just starting out or is a well-established System Integrator, we offer a range of Partner marketing support services to help generate awareness and leads, drive incremental revenue and deliver ROI, regardless of a Partner’s size, vertical industry specialization or maturity. Our solutions are adapted to fit all needs and budgetary requirements, and include:

• Marketing Consultancy & Planning AssistanceFrom developing and implementing an entire marketing strategy, to more simply creating a channel program designed to meet specific objectives
• Digital & Offline CreativeAssistance with brand development or brand evolution, and all on and offline creative components (brand identity, video, collateral, event and promotional materials, print etc.)
• Social Media & Search Engine OptimizationDevelopment of a social media strategy and initiatives designed to heighten awareness and deliver measurable return to the business
• Direct Marketing & Communication StrategiesDefinition of appropriate segmentation and aligned communication models to deliver consistent and effective communications
• Telemarketing & Lead GenerationLead nurturing, lead generation and profiling and qualification activities driven by defined communication workflows
• Data Acquisition Data acquisition to identify multi-tier channel partners and insight into their behaviours (for accurate and precise targeting enabling recruitment and prospecting activities)
• Analytics for Campaign Insight and ReportingProviding insight through the delivery of highly customizable, comprehensive dashboard analytics. Delivered as a Software-as-a-service.

Our highly experienced and service-orientated teams will help develop the marketing initiatives that you need for your business.

We work with vendors to deliver a range of co-funded initiatives, and also work autonomously with partners delivering more tailored bespoke solutions.

Please contact a member of our team today to learn more about how we can help support your requirements.