Before we tell you how we help you develop your channel strategy, take a minute and ask yourself the following 8 questions:
- Can you explain your channel strategy, and does it deliver against your financial goals?
- What are the metrics used to determine successful channel strategies?
- Is there alignment between your marketing plans and channel objectives?
- What is unique about your partner program, and does it reflect partner needs?
- You may want to expand or reduce the number of overall partners, but what are you doing with the existing ones?
- Do partners experience a seamless interface to and through all your programs?
- Why are vendors turning to the channel to grow their business? Are you investing correctly?
- Do you know what your partners want from you as a vendor and their priorities? Do you deliver?
If you cannot answer all of the questions, then The Planet Group can help.
We’ll actively listen to your needs, providing advice based on 13 years’ experience in implementing multi-channel strategy for vendors like you. We use our business analysis processes, proven to work in the technology industry, to position you ahead of your competitors.
If you can answer all 8 questions, we can still help. We simply ask you to tell us about your bigger picture so we can work on integrating our innovative ideas with your existing plans, infrastructure and execution teams.
Our channel marketing strategy teams are reliable and experienced, and have the tools necessary to articulate, develop and execute a winning channel strategy formula. Our goal is to provide excellence in channel management strategy which will ensure that your channel grows with you. To find out how we can help your business please call us on +44 (0)1491 639850 or email us on firstname.lastname@example.org.
The Planet Group is a leading global channel marketing services and solutions company offering a fully managed outsourced channel process solution. With our breadth of experience we understand how to develop, execute and manage business strategy through a range of channel marketing programs and we can provide custom technology solutions where appropriate.
The Planet Group offers an integrated and scalable set of Channel-on-Demand™ PRM software (SaaS) technology solution modules. These enable organizations to implement effective channel marketing business processes and enhances the overall performance of multi-tier global channels. Our technology expertise is built on vendor experience, and has been developed in response to specific vendor requirements over the past 13 years. Because we dig deeper to understand your core business drivers we are able to provide you with data driven, results orientated, scalable and cost efficient channel partner marketing solutions.