Development of a Reward Program for resellers across multiple countries.
Cisco Systems is a worldwide leader in networking, providing hardware, software, and service offerings to create internet solutions.
Scale of Requirement
- Reward program required for Cisco’s OEM resellers across multiple countries
The Planet Group Solution
The Planet Group developed a pan-EMEA program, ‘Win Big’, to reward Cisco’s OEM resellers for every Cisco® MDS 9148 Multilayer Fabric Switch sold. This allowed Cisco and their OEM resellers to incentivize and increase revenue. The program motivated resellers to sell the switch, and ‘Win Big’ prizes for doing so, using a simple online claim process on a centralized online environment built specifically for the program. Information packs and regular email communications were sent to resellers across multiple countries in EMEA, educating and driving them onto the program. The program acted as a direct communication vehicle helping to maintain a close relationship with Cisco OEMs and their resellers.