EMC

Development of an EMEA Loyalty and Incentive Program

Client

EMC Corporation is a US Fortune 500 provider of information infrastructure systems, software and services to organizations and consumers globally.

Scale of Requirement

• Development of a long-term program to reward partners across EMEA

The Planet Group Solution

The Planet Group developed a loyalty program that rewarded and encouraged commitment to EMC’s products, promotions, and programs, as well as rewarding teams and individuals within the EMC Velocity² Partner Program including distributors. Tactical initiatives could be included within the same mechanism and infrastructure. The program also included deal registration and encouraged partners to register the sale when they became aware of the opportunity.