Logica

Development of a Vendor Partner Marketing Portal

Client

Logica is a global business and technology service company. They deliver business consulting, systems integration and outsourcing across all industries and business functions. Integrating people, business, and technology to create effective, sustainable business systems.

Scale of Requirement

• Drive awareness of Microsoft Dynamics products amongst Logica’s UK sales and technical staff

The Planet Group Solution

The Planet Group developed a comprehensive portal to drive awareness of Microsoft Dynamics amongst partner Logica’s UK technical and solution architects, sales and account staff. The online portal included key Microsoft Dynamics features and competitive information, case study resources and news, and product videos to drive internal awareness and educate the audience on the Microsoft Dynamics portfolio. Through the provision of the right resources, the portal aimed to improve the effectiveness of Logica staff in winning business involving Microsoft Dynamics solutions. The portal was launched with a strong creative campaign and supported by email communication.