Mitsubishi Electric Europe

Development of a Channel Growth Strategy

Client

Mitsubishi Electric is a global leader in the research, manufacturing, and marketing of electrical and electronic equipment used in communications, consumer electronics, industrial technology, energy, and transportation.

Scale of Requirement

• Review of current partner approaches
• Development of a gap analysis and transformation map
• Development of high-level strategy and action plans

The Planet Group Solution

The Planet Group provided a consultative approach to the issues faced, and prepared a value-added analysis proposal of Mitsubishi Electric UK’s channel system. Key to this process were a series of face-to-face interviews with Mitsubishi Electric’s distribution partners and analysis of performance. An initial review of current partner approaches, tools, materials, infrastructure, and metrics used was followed by the development of a gap analysis and transformation map which enabled The Planet Group to create high-level strategy and action plans.