Development of an Asia-Pacific and Japan Partner Loyalty Program
QLogic Corporation is a leading provider of data, server, and storage networking infrastructure solutions.
Scale of Requirement
- A partner loyalty/rewards program launched to over 100 partners across APJ
- It was required in English, Simplified Chinese, Korean and Japanese
The Planet Group Solution
The Planet Group created a long-term, fully integrated online program. Partner members were rewarded with points for positive sales and referring their colleagues. The program was flexible and could be updated with tactical promotions i.e. the inclusion of HP products for short term incentive points, ensuring that it was kept fresh and continually broadening its appeal by extending methods of point acquisition. The infrastructure enabled QLogic to use the program in a very strategic way, providing ongoing visibility into sales trends throughout APJ, allowing them to target underperforming areas.