The Unmanaged Channel

For many vendors, communicating and engaging with a large unmanaged partner community is a significant challenge. While vendors understand the long-term benefit and revenue growth opportunities of a loyal unmanaged partner community, the ability to influence the sales behavior of these resellers often poses a real problem.

So how do you influence behavior and generate revenue growth among this community?

The Planet Group has helped its clients solve these problems by configuring its scalable Channel-on-Demand™ platform to the specific requirements of an individual client. By introducing a seamless two-way communications platform for unmanaged resellers, it enables vendors to engage and influence their resellers in a timely and relevant manner. The benefits of this approach are that it is scalable, cost-effective, and easy to update.

Key features of our platform include:

• A scalable vehicle incorporating multiple languages and currencies, with the ability to communicate to resellers across EMEA or globally
• Provision of a one-stop shop for resellers to access all relevant assets: key product, SKU and pricing information, training programs, sales collateral and tools, news, and small business campaigns
• Targeted newsletters and emails providing information relevant to a location and sales environment, e.g. events, local updates
• Tactical promotions enabling vendors to drive specific products into selected territories
• Access to a vendor’s partner incentive or rebate program

By providing a vehicle with relevant content and resources, vendors can help unmanaged resellers retain their customers and leverage new opportunities, ultimately driving revenue and brand loyalty.

Read the Symantec customer success story to find out more.

Or if you just want to talk to us about your specific requirements please call us on +44 (0)1491 639 850 or email us on info@the-planet-group.com.